Jennifer Kyriakakis

Founder & Vp, Marketing
Find me on:

Recent Posts

Telstra And MATRIXX Named 2017 Digital Edge 50 Award Winner

February 16, 2017 by Jennifer Kyriakakis

We’re pleased to announce that Telstra, Australia’s biggest telco, has received the IDG Enterprise Digital Edge 50 award for its Telstra 24x7® customer self-care app, powered by MATRIXX Digital Commerce.

Three Tips for Better Digital Engagement

January 31, 2017 by Jennifer Kyriakakis

Over the past year, interest in digital transformation has significantly escalated. This transformation is jump starting businesses and enabling them to connect with consumers like never before. There may be more than one way to define digital transformation, but for telcos in particular, true transformation requires delivering precise information to customers through all channels in a way...

Customer Experience: Service is King

January 05, 2017 by Jennifer Kyriakakis

Picture the scene: you’ve popped into a shop to pick up a ‘treat’  you saw through the window; cake, a piece of vintage clothing or limited edition jewelry.The line is long, and you keep getting “I’m sorry, I’ll be with you as soon as I can” looks from the store employees. For this reason you stay until they can serve you.  While this customer experience model may still work offline for...

We Won A Stevie®!

November 21, 2016 by Jennifer Kyriakakis

We’re extremely proud to announce that MATRIXX Go Digital™ has been crowned with a Gold Stevie® Award for “Best New Product or Service of the Year” in the 13th annual Stevie Awards for Women in Business. The Stevies are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. This year the Best New Product or Service of the Year category received...

Telcos are Crashing the Digital Transformation Party

November 14, 2016 by Jennifer Kyriakakis

If you imagine digital transformation as a party hosted by millennials, fueled by instant gratification, personal interactions and high expectations of a great experience, then the telecoms industry is only just arriving, and in some cases, they’re crashing the party.

Customers now asking their mobile providers, ‘can you hear me now?’

November 02, 2016 by Jennifer Kyriakakis

Once upon a time, companies were differentiated by the products they made. For mobile service providers, that meant network coverage, reliability and speed. Modern network rollouts and a maturing industry has leveled the playing field. Competitive differentiation now lies in delivering the best customer experience across all customer touchpoints.

We’ve been selected as a Stevie Awards finalist!

October 13, 2016 by Jennifer Kyriakakis

Recognized by mobile operators, industry groups and analysts as truly innovative, Go Digital™ is once again in the spotlight! Hot off the heels of our last award nomination, we’re proud to announce that MATRIXX Go Digital™ has been selected as a finalist in the 13th annual Stevie Awards for Women in Business for "Best New Product or Service of the Year - Business Products.” Honoring...

Why NPS (No Problems Score) is the metric for CDOs to make their customers happy

May 10, 2016 by Jennifer Kyriakakis

About 25% of mobile service providers have hired a Chief Digital Officer (CDO) in the last three years. Spanning the more recognized roles of CTO and CIO, Digital Officers have a lot of work on their hands, because instead of just focusing on either network or IT overhauls, they’re in charge of re-energizing the entire business.

FOMO, Control and the Art of Wasting Time

March 31, 2016 by Jennifer Kyriakakis

There’s a great piece from The Onion proclaiming “Americans nationwide reportedly demanded a new form of media Wednesday to bridge the entertainment gap they endure while turning their heads from their laptops to their cell phones.” Satirical, yes. Highly inaccurate? Probably not! The digital age has transformed us and now the average person guzzles information like a Hummer guzzles gasoline. And...

2016 – Will Digital deliver innovation?

November 20, 2015 by Jennifer Kyriakakis

Jennifer Kyriakakis, Founder and VP Marketing at MATRIXX discusses the themes that she anticipates taking centre-stage in 2016 as CSPs continue in their evolution towards fully-fledged digital brands. The IoT will take off with the help of virtualised systems; the pre-paid mobile market place will receive a wave of new innovative data services; and paying for services and products instantly...